You've already got people who love following what you do. A Strava Club turns them into something stronger: a community that moves together.
How to turn influence into income
Strava isn't a traditional creator platform, and that's the point. What you've built here is rare: a community that trusts you because they train alongside you, not just watch from a feed. That trust is the most valuable thing in any partnership.
As a Verified athlete, Pro or Verified club, you can leverage your unique influence to go further with brands, with Strava, and within your own community.
Here’s how.
Understand what your community is worth
Your community on Strava is worth more than you think. Brands care about engagement and numbers, and your Strava community delivers on both. Verified and Pro profiles with 5,000 or more community members average a 14% engagement rate – now that’s a highly active community. Not at 5,000 yet? You're still very much in the game. A smaller, genuinely engaged community often means more to the right brand than a big, but inactive, one.
Your Monthly Engagement Report is where you can see a snapshot of your community and the numbers. It pulls together:
Total impressions across your activities or club posts.
Engagement rate (Kudos, comments, follows).
Follower growth month over month.
You'll find it in your inbox associated with your Strava email each month. Take the report with you when you have conversations you’re having with brands. It's the document most active people on the platform don't have, and it's the one brands respond to.
Sponsored content that doesn't feel like sponsored content
The best brand partnerships on Strava barely feel like ads because they're part of your real training, shared the way you already naturally post your workouts.
A few things to keep in mind when you post sponsored content:
Tag the brand or club in the activity description.
Show the gear or product you’re loving with photos or short clips. Your community wants to hear what’s in your kit and you can easily set your gear (shoes, wearable tech, bikes, etc.) to tag automatically in your activity details page when you sync your activity upload. Here’s how to set it up.
Share your tips and tricks. Your community is eager to hear what works and what doesn't in your training so they can learn from you. The more real, the better.
Choose partners that feel like a natural fit. The ones that work are the brands you'd happily use anyway — that's the whole reason your recommendation carries weight.
Unlock more brand opportunities
Verified athletes, Pros, and Verified Clubs get access to paid opportunities most active people on Strava don't:
Brand intros. Direct line to connect with brands with paid opportunities looking for Verified athletes, Pros or Verified Clubs in your sport or region.
Commissioned content, UGC ads, and brand campaigns.
The Strava team will reach out to you directly to walk you through these potential brand opportunities.
Join Strava’s Affiliate Program
If you’re a Verified or Pro athlete, our Affiliate Program is the most direct way to earn from your Strava presence – and it does your community a favor too. They save, you earn, and they get the full Strava experience that powers your own training.
How it works:
Share your unique affiliate link in your bios, descriptions, and content.
When someone subscribes to Strava through your link, they get a discount and you earn a commission.
Track your commissions through your affiliate dashboard.
Interested in becoming an Affiliate? Make sure you’re an active Verified athlete or Pro on Strava, and apply here.
What's next
Income from your Strava presence builds the same way your community does. Consistently, authentically, over time. Lead with the content. Let the metrics, the partnerships, and the commission follow.
When you're growing publicly, Privacy 101: Balancing Growth with privacy is worth a read.
Know the difference between an activity people scroll past and one that earns kudos, comments, and a growing community, so the whole story of your activity shows, not just the start line.
Kudos, you've officially earned the orange check mark! Now take five minutes and set your profile up for success from the start.
These steps outline showing up, engaging, and being discoverable. That’s exactly how your Strava community gets its own momentum going. Here's how to build on it.
This article shows you how to stay in control of your privacy as a Verified or Pro athlete, even with a public profile — from keeping your location private to sharing it in real time with people you trust.