The Giro d’Italia sought to further enhance growth and core cyclist engagement through strategic activations on Strava.
Showcase your skill. Get your Pro Badge
Showcase your skill. Get your Pro Badge
What does the Pro badge mean?
The difference between the Verified and Pro badges is elite competition. The Pro badge is reserved for athletes who meet world-class performance criteria. Just like the Verified badge, the Pro badge also represents authenticity and credibility. It’s a badge you should wear with honor.
Earned, not given
Show your elite status
The Pro badge is reserved for athletes actively competing at the highest tier of their sport – from World Championships and WorldTour events to premier global competitions.
Our Growing Pro Community
Adrian BallingerPro Ski Mountaineer
Alice FinotPro Steeplechaser
Kate CourtneyTwo-time MTB World Champion
Kristen FaulknerDouble Olympic gold at Paris
Demi Vollering Pro Cyclist
Emily HarringtonPro Climber
Grant FisherPro Runner
Henrique AvanciniPro Mountain Biker
Jonas AbrahamsenPro Cyclist
Keira D'Amato Pro Marathoner
Kilan Bron Pro Mountain Biker
Kilian Jornet Burgada Pro Trail Runner
Nathan FlorencePro Surfer
Nikki HiltzPro Track Runner
Paul SeixasPro Cyclist
Phily BowdenPro Runner
Rick ZabelPro Cyclist
Sepp KussPro Cyclist
Tadej Pogačar Pogi Pro Cyclist
Valtteri BottasF1 Driver
Wout Van AertPro Cyclist- Adrian BallingerPro Ski Mountaineer
- Alice FinotPro Steeplechaser
- Kate CourtneyTwo-time MTB World Champion
- Kristen FaulknerDouble Olympic gold at Paris
- Demi Vollering Pro Cyclist
- Emily HarringtonPro Climber
- Grant FisherPro Runner
- Henrique AvanciniPro Mountain Biker
- Jonas AbrahamsenPro Cyclist
- Keira D'Amato Pro Marathoner
- Kilan Bron Pro Mountain Biker
- Kilian Jornet Burgada Pro Trail Runner
- Nathan FlorencePro Surfer
- Nikki HiltzPro Track Runner
- Paul SeixasPro Cyclist
- Phily BowdenPro Runner
- Rick ZabelPro Cyclist
- Sepp KussPro Cyclist
- Tadej Pogačar Pogi Pro Cyclist
- Valtteri BottasF1 Driver
- Wout Van AertPro Cyclist
- Adrian BallingerPro Ski Mountaineer
- Alice FinotPro Steeplechaser
- Kate CourtneyTwo-time MTB World Champion
- Kristen FaulknerDouble Olympic gold at Paris
- Demi Vollering Pro Cyclist
- Emily HarringtonPro Climber
- Grant FisherPro Runner
- Henrique AvanciniPro Mountain Biker
- Jonas AbrahamsenPro Cyclist
- Keira D'Amato Pro Marathoner
- Kilan Bron Pro Mountain Biker
- Kilian Jornet Burgada Pro Trail Runner
- Nathan FlorencePro Surfer
- Nikki HiltzPro Track Runner
- Paul SeixasPro Cyclist
- Phily BowdenPro Runner
- Rick ZabelPro Cyclist
- Sepp KussPro Cyclist
- Tadej Pogačar Pogi Pro Cyclist
- Valtteri BottasF1 Driver
- Wout Van AertPro Cyclist
- Adrian BallingerPro Ski Mountaineer
- Alice FinotPro Steeplechaser
- Kate CourtneyTwo-time MTB World Champion
- Kristen FaulknerDouble Olympic gold at Paris
- Demi Vollering Pro Cyclist
- Emily HarringtonPro Climber
- Grant FisherPro Runner
- Henrique AvanciniPro Mountain Biker
- Jonas AbrahamsenPro Cyclist
- Keira D'Amato Pro Marathoner
- Kilan Bron Pro Mountain Biker
- Kilian Jornet Burgada Pro Trail Runner
- Nathan FlorencePro Surfer
- Nikki HiltzPro Track Runner
- Paul SeixasPro Cyclist
- Phily BowdenPro Runner
- Rick ZabelPro Cyclist
- Sepp KussPro Cyclist
- Tadej Pogačar Pogi Pro Cyclist
- Valtteri BottasF1 Driver
- Wout Van AertPro Cyclist
Benefits
What do you get with a Pro badge?
Show up on Strava as the world-class athlete your performances prove you are.
Increase your reach and become recommended follow for new and existing Strava users.
Get the exclusive chance to be involved in Strava brand campaigns, meet brand partners, attend VIP events, and collaborate on social content.
Pro athletes get a free Strava subscription, exclusive IRL opportunities, early access to features, and product education.
Earn the extreme satisfaction of achieving the greatest honor in sports – Olympian Grant Fisher’s words, not ours.
UTMB wanted to engage their community - and expand their reach within the Strava audience - with extensive build ups to their Festival of trail running and live story telling from their events.
Strava’s Pro badge represents credibility and connection. It’s a meaningful way to share my training and racing journey authentically while building a strong connection to followers and fans.
Sebastian Fini JuulElite MTB Rider